For businesses, especially smaller ones, online marketplaces offer a cost-effective way to reach a larger customer base without needing a physical store or a dedicated e-commerce site. Sellers benefit from built-in traffic, marketing tools, and payment processing systems, simplifying the selling process. Additionally, marketplaces often offer support services, such as customer service and dispute resolution, which can further ease operations for sellers. These features enable entrepreneurs to focus on their products and business growth rather than logistics.